The paper focuses on media literacy as a prerequisite for the dissemination of cultural traditions. Cultural traditions are part of national culture which has been created as well as maintained and passed from generation to generation. For this purpose, various institutions (theatres, cinemas, museums, galleries etc.) and the media such as television, radio, film, press, the Internet, audio media, electronic materials, video, advertising (billboards, posters, leaflets, direct marketing), etc. can be used.