PL EN


2013 | 6 | 6 | 161 – 167
Article title

MEDIÁLNA GRAMOTNOSŤ – PREDPOKLAD PRE ŠÍRENIE KULTÚRNYCH TRADÍCIÍ

Authors
Selected contents from this journal
Title variants
EN
Media literacy - a prerequisite for the spread of cultural traditions
Languages of publication
SK
Abstracts
EN
The paper focuses on media literacy as a prerequisite for the dissemination of cultural traditions. Cultural traditions are part of national culture which has been created as well as maintained and passed from generation to generation. For this purpose, various institutions (theatres, cinemas, museums, galleries etc.) and the media such as television, radio, film, press, the Internet, audio media, electronic materials, video, advertising (billboards, posters, leaflets, direct marketing), etc. can be used.
Keywords
Year
Volume
6
Issue
6
Pages
161 – 167
Physical description
Contributors
author
  • Katedre masmediálnej komunikácie a reklamy, Univerzita Konštantína Filozofa v Nitre, Filozofická fakulta, Štefánikova 67, 949 74 Nitra, Slovak Republic
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-b738ecd9-dc77-4268-96ed-e1d47b555bf8
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