PL EN


2012 | 3 | 1 | 37-44
Article title

Lokalizacja wiedzy o kliencie

Content
Title variants
EN
LOCATION OF KNOWLEDGE ABOUT CONSUMERS
Languages of publication
PL
Abstracts
EN
Nowadays, knowledge about customers is the most valuable asset for any enterprise. Using it, organizations can more effectively increase customer loyalty and their value to the company. The purpose of this paper is to identify the main sources of knowledge about the client and to present the importance and possibilities of using customer knowledge to build the intellectual capital of organizations.
Year
Volume
3
Issue
1
Pages
37-44
Physical description
Contributors
  • Uniwersytet Gdański, Wydział Zarządzania, Katedra Informatyki Ekonomicznej, ul. Piaskowa 9, 81-864 Sopot, Poland, dorota.buchnowska@univ.gda.pl
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-bb282ba7-35ae-4186-ac72-f9b9d717fbfb
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