PL EN


2012 | 15 | 3(56) | 56-69
Article title

Automatyczny wpływ reklamy na postawy i zachowania konsumentów

Authors
Title variants
EN
AUTOMATIC INFLUENCE OF ADVERTISING ON CONSUMER ATTITUDES AND BEHAVIOUR
Languages of publication
PL
Abstracts
EN
The article aims to show automatic influence of advertising messages on attitudes and, consequently, the behavior of consumers. The Author discusses the less rational consumer behavior, automatic processes of building and changing consumer attitudes, and heuristics used to support the automatic impact of advertising. Article also draws attention to individual differences in perception of advertising and the impact of these messages on cognitive functioning and behavior of the recipient.
Year
Volume
15
Issue
Pages
56-69
Physical description
Contributors
  • Gabinet Psychologiczny Harmonia, ul. Traugutta 2c/3, 81-388 Gdynia, Poland
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-c73010ba-b573-415f-9cc0-d2ac2fe2242d
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