"Doba bronzová" : mediálne prepojenie národnej identity a športu - príklad "neúspechu" slovenských športovcov na OH 2012
The "Bronz Age" : National Identity and Sport in Media - A Case Study of "Failed" Slovak Performances at the 2012 Olympics
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This text deals with the contruction of national identity through sports discourse in media, with the main attention paid to the "failed" performance of Slovak sportsmen at the Olympic Games in London 2012. As Slovaks didn´t repeat their previous medal achievements in London 2012, therefore the media ironically labeled their performance as the "Bronze Age". This study presents the findings of a discourse analysis, which was applied to the sport commentaries published in Slovak press after the London 2012 Olympics. The method of analysis is based on the approach of Norman Fairclough, and therefore social identities, relations and systems of knowledge are distinguished within the studied articles.
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