PL EN


2014 | 195 | 21-32
Article title

Satysfakcja i zaufanie jako mediatory pomiędzy oceną cech serwisów www a lojalnością

Content
Title variants
EN
Satisfaction and Trust as Mediators between Website Attributes and Loyalty
Languages of publication
PL
Abstracts
EN
This paper presents an empirical research and its purpose is to find the mediation effects when satisfaction and trust are placed as mediators between the website attributes and loyalty. To analyze these effects the PLS-SEM method was used, which allowed to find four indirect effects, three simple and one serial.
Year
Volume
195
Pages
21-32
Physical description
Contributors
References
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Document Type
Publication order reference
Identifiers
ISSN
2083-8611
YADDA identifier
bwmeta1.element.desklight-0287b122-5765-403d-bdfc-4875d2583727
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