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2017 | 1 | 2-15
Article title

In Search of Ecological Norms in Brand Personality Diagnostics

Content
Title variants
Languages of publication
EN
Abstracts
Year
Issue
1
Pages
2-15
Physical description
Dates
published
2017-03015
Contributors
  • Katolicki Uniwersytet Lubelski Jana Pawła II
  • University of Warsaw
References
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  • Aaker, J.L., Benet-Martínez, V. and Garolera, J. (2001). Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs. Journal of Personality and Social Psychology, 81: 492–508, http://dx.doi.org/10.1037/0022-3514.81.3.492
  • Alvarez, C. and Fournier, S. (2016). Consumers’ relationships with brands. Current Opinion in Psychology, 10: 129–135, doi:10.1016/j.copsyc.2015.12.017
  • Ambroise, L. and Valette-Florence, P. (2010). The Brand Personality Metaphor and Inter-product Stability of a Specifc Barometer. Recherche et Applications en Marketing, 25: 3–28,http://dx.doi.org/10.1177/205157071002500201
  • Angleitner, A., Ostendorf, F. and John, O.P. (1990). Towards a Taxonomy of Personality Descriptors in German: A Psycho-Lexical Study. European Journal of Personality, 4: 89–118, http://dx.doi.org/10.1002/per.2410040204
  • Austin, J.R., Siguaw, J.A. and Mattila, A.S. (2003). A Re-Examination of the Generalizability of the Aaker Brand Personality Measurement Framework. Journal of Strategic Marketing, 11: 77–92, http://dx.doi.org/10.1080/0965254032000104469
  • Azoulay, A. and Kapferer, J.N. (2003). Do Brand Personality Scales Really Measure Brand Personality? Brand Management, 11: 143–155, http://dx.doi.org/10.1057/palgrave.bm.2540162
  • Bernstein, I.H., Garbin, C.P. and Teng, G.K. (2012). Applied Multivariate Analysis. New York: Springer-Verlag.
  • Bosnjak, M. and Brand, C. (2008). The Impact of Undesired Self-Image Congruence on Consumption--Related Attitudes and Intentions. International Journal of Management, 25: 673–683.
  • Bosnjak, M., Bochmann, V. and Hufschmidt, T. (2007). Dimensions of Brand Personality Attributions: A Person-Centric Approach in the German Cultural Context. Social Behavior and Personality, 35: 303–316, http://dx.doi.org/10.2224/sbp.2007.35.3.303
  • Caballero, R.J. (1992). A Fallacy of Composition. American Economic Review, 82: 1279–1292.
  • Denoue, M. and Saykiewicz, J.N. (2009). Brand Loyalty as a Tool of Competitive Advantage. Master of Business Administration, 17: 36–45.
  • Eisend, M. and Stokburger-Sauer, N.E. (2013). Measurement Characteristics of Aaker’s Brand Personality Dimensions: Lessons to be Learned from Human Personality Research. Psychology and Marketing, 30: 950–958.
  • Eisend, M. and Stokburger-Sauer, N.E. (2013). Measurement Characteristics of Aaker’s Brand Personality Dimensions: Lessons to be Learned from Human Personality Research. Psychology and Marketing, 30: 950-958.
  • Geuens, M., Weijters, B. and De Wulf, K. (2009). A New Measure of Brand Personality. International Journal of Research in Marketing, 26: 97–107, http://dx.doi.org/10.1016/j.ijresmar.2008.12.002
  • Gorbaniuk, O. (2011). Personifkacja marki: perspektywa psychologiczna i marketingowa. Lublin: Wydawnictwo KUL.
  • Gorbaniuk, O., Budzińska, A., Owczarek, M., Bożek, E. and Juros, K. (2013). The Factor Structure of Polish Personality-Descriptive Adjectives: An Alternative Psycho-Lexical Study. European Journal of Personality, 27: 304–318, http://dx.doi.org/10.1002/per.1921
  • Gorbaniuk, O., Maciejewska, A., Kisiel, A., Kolańska, M. and Filipowska, J. (2014). Systematyzacja i pomiar postrzeganych zmian w obrazie siebie konsumentów pod wpływem korzystania z marek usług. Management and Business Administration. Central Europe, 22, 45–64, http://dx.doi.org/10.7206/mba.ce.2084-3356.68
  • Gwin, C.F. and Gwin, C.R. (2003). Product Attributes Model: A Tool for Evaluating Brand Positioning. Journal of Marketing Theory and Practice, 11(2): 30–42.
  • Kumar, A. and Venkatesakumar, R. (2015). Creating a Business-Media Brand Personality Scale. International Journal of Business and Social Science, 6: 50–61.
  • Moons, I. and De Pelsmacker, P. (2014). Developing Different Types of Anticipated Experience Positioning for Electric Cars. Journal of Brand Management, 21: 216–235, http://dx.doi.org/10.1057/bm.2014.2
  • Plummer, J.T. (1985). How Personality Makes a Difference. Journal of Advertising Research, 24(6): 27–31.
  • Robinson, W.S. (1950). Ecological Correlations and the Behavior of Individuals. American Sociological Review, 15, 351–357, http://dx.doi.org/10.2307/2087176
  • Rojas-Méndez, J., Erenchun-Podlech, I. and Silva-Olave, E. (2004). The Ford Brand Personality in Chile. Corporate Reputation Review, 7: 232–251.
  • Saucier, G. (2009). Semantic and Linguistic Aspects of Personality. In: P.J. Corr and G. Matthews (eds.), The Cambridge Handbook of Personality Psychology (pp. 379–399). Cambridge: Cambridge University Press, http://dx.doi.org/10.1207/s15327663jcp1504_8
  • Sung, Y. and Tinkham, S.F. (2005). Brand Personality Structures in the United States and Korea: Common and Culture-Specifc Factors. Journal of Consumer Psychology, 15: 334–350, http://dx.doi.org/10.1207/s15327663jcp1504_8
  • Supphellen, M. and Gronhaug, K. (2003). Building Foreign Brand Personalities in Russia: The Moderating Effect of Consumer Ethnocentrism. International Journal of Advertising, 22: 203–226.
  • Sung, Y., Choi, S.M., Ahn, H. and Song, Y.A. (2015). Dimensions of Luxury Brand Personality: Scale Development and Validation. Psychology and Marketing, 32: 121–132, http://dx.doi.org/10.1002/mar
  • Taranko, T. and Chmielewski, K.J. (2014). Brand as a Source of Value for Its Buyer and Owner. Management and Business Administration. Central Europe, 4: 133–143,http://dx.doi.org/10.7206/mba.ce.2084-3356.125
  • Tong, X. and Su, J. (2014). Exploring the Personality of Sportswear Brands. Sport, Business and Management: An International Journal, 4: 178–192, http://dx.doi.org/10.1108/SBM-08-2012-0032
Document Type
Publication order reference
YADDA identifier
bwmeta1.element.desklight-03302032-4cb4-47ee-9a0b-e4846e61caac
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