2017 | 4(36) | 101-110
Article title

The usage of colours as a text highlighting technique

Title variants
Wykorzystanie kolorów jako techniki wyróżniania tekstu
Languages of publication
The need of using text highlighting techniques exists in various cases. There are numerous different techniques available, among others: font colour, background colour, underlining, font weight, font style or capitalization. The guidelines describing the usage of colours in different contexts can be found in many sources. Over the last century studies in this field have been conducted but the impact of colours on the pop-out effect has not been comprehensively investigated so far. The present study analyzes that phenomenon and establishes preliminary ranking of best colours to use for text highlighting basing on opinions of 82 students. Two highlighting methods: text colour and background colour, with six basic colours: red, green, blue, cyan, magenta and yellow, have been examined. The results show that significant differences between colours exist. The stability of answers has been confirmed but some of the data is inconsistent. Limitations as well as directions for future work are also described.
W różnych sytuacjach występuje potrzeba wyróżnienia fragmentu tekstu. W tym celu dostępnych jest wiele różnych technik, między innymi: kolor czcionki, kolor tła, podkreślenie, wielkość i styl czcionki, kapitalizacja. Wytyczne opisujące użycie kolorów w różnych kontekstach można odnaleźć w wielu źródłach. W ciągu ubiegłego stulecia przeprowadzono liczne badania w tej dziedzinie, jednak jak dotąd nie badano wpływu kolorów na intensywność efektu wyróżniania (ang. pop-out effect). Na podstawie przeprowadzonej ankiety i analizy tego zjawiska określony został ranking najlepszych kolorów używanych do wyróżniania tekstu. Zweryfikowane zostały dwie metody (kolor czcionki i kolor tła) dla sześciu podstawowych kolorów. Badanie zostało przeprowadzone dwukrotnie na tej samej grupie respondentów, aby sprawdzić stabilność odpowiedzi. Spójność opinii została zbadana przy użyciu metody AHP. Wyniki wskazują, że istnieją znaczne różnice między kolorami. Preferencje zostały pogrupowane w klasy. Stabilność odpowiedzi została potwierdzona, jednak niektóre wyrażane poglądy nie są spójne. Przeprowadzone badanie stanowi wstęp do omawianego tematu. Wiele czynników pozostaje poza zakresem niniejszego artykułu i stanowi potencjał do dalszych eksperymentów ( specyfika kulturowa, odcienie kolorów, kontekst prezentacji).
Physical description
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