PL EN


2013 | 2 | 87-100
Article title

Zmiana wizerunku i postrzegania organizacji w opinii użytkowników sieci

Title variants
EN
Internet users opinion about company’s image building processes
Languages of publication
PL
Abstracts
EN
Reputation or the way as the organisation is regarded by its business environment very often are the most important factors which can have a strong impact on its chances to compete with other market’s organisations. In the article there have been shown tools that can be used in order to build or change organisation’s image, examples of reputation and information campaigns which were made in Poland, and results of research which main purpose was to evaluate efficient of those campaigns.
Contributors
author
  • Samodzielny Zakład Badań nad Szkolnictwem Wyższym, Wyższa Szkoła Informatyki i Zarządzania z siedzibą w Rzeszowie, Poland, okurek@wsiz.rzeszow.pl
  • Samodzielny Zakład Badań nad Szkolnictwem Wyższym, Wyższa Szkoła Informatyki i Zarządzania z siedzibą w Rzeszowie, Poland
References
Document Type
Publication order reference
Identifiers
ISSN
1733-0297
YADDA identifier
bwmeta1.element.desklight-1bca645b-aea9-4625-b4fc-f57e303e9889
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