PL EN


2018 | 9 | 59 - 69
Article title

Osoby nieheteroseksualne jako konsumenci

Authors
Title variants
EN
Non-heterosexual people as consumers
Languages of publication
PL
Abstracts
EN
The article presents a description of non-heterosexual customers. The author took into consideration aspects of sexuality emerging from the creation of new social groups according to a gay-friendly strategy. The main goal was to show how sexual identity influences customer behaviors. Social exclusion of non-heterosexual people was mentioned as the main cause of the creation of gay or lesbian social groups. The article also presents correct and incorrect examples of the implementation of gay-friendly strategy.
Keywords
Year
Volume
9
Pages
59 - 69
Physical description
Contributors
author
  • Uniwersytet Wrocławski
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-20d08f24-f763-44a3-8a69-128df0d93a6f
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