PL EN


2010 | 2(38) | 153-178
Article title

Przegląd badań nad wpływem inicjatyw społecznych przedsiębiorstw na reakcje konsumentów

Authors
Title variants
EN
Review of Research in the Impact of Corporate Social Initiatives on Consumers’ Reactions
Languages of publication
PL
Abstracts
EN
The article presents a review of research in consumers’ reactions to social initiatives undertaken by enterprises. The analysis has proved that there are few relevant Polish studies in the subject. The studies are survey-based and they indicate that the issue of social involvement of enterprises is important to Polish consumers, who are liable to reward companies for such commitment. A review of foreign, deeper studies points to the fact that the realization of social programmes can create favourable reactions of consumers, yet this process is much more complex than the consumers’ declarations.
Contributors
  • Katedra Zarządzania Przedsiębiorstwem w Instytucie Ekonomii i Zarządzania na Wydziale Nauk Społecznych KUL
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Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-2323507e-abd6-4eea-b9d1-333cb7ddfdb0
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