PL EN


Journal
2009 | 9 | 4 | 261 - 278
Article title

Wymiany komponentów związków frazeologicznych w tekstach czeskich reklam

Authors
Content
Title variants
EN
THE EXCHANGES OF COMPONENTS OF PHRASES IN THE TEXTS OF CZECH ADVERTISEMENTS
Languages of publication
PL
Abstracts
EN
In his article the author presents the problem of phraseological innovation in texts of Czech advertisements. He presents four types of changes in the components of set phrases: changes into a synonymous element, changes into an element with similar formal properties, changes determined by the character of the advertised product and free changes of the elements.
Journal
Year
Volume
9
Issue
4
Pages
261 - 278
Physical description
Contributors
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-28cfc7cf-e7c3-4cf4-babe-a01f6718c31b
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