Zasady wyboru systemu komputerowego do wspierania zarządzania relacjami z klientami
RULES FOR SELECTION OF COMPUTER SYSTEM TO SUPPORT CUSTOMER RELATIONSHIPS MANAGEMENT
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The number of support systems for business management on the Polish market is increasing. Because of that, enterprises are facing a more and more difficult dilemma: which solution to choose? This paper will present stages of the selection process of applications for customer relationships management support, discuss selection criteria and present a decision making tool for the selection of management support system, allowing for multi-faceted and impartial comparison of business applications.
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