PL EN


2018 | 24 | 225 - 243
Article title

Estetyka i perswazja. Czytanie plakatu (na podstawie posterów Rafała Olbińskiego)

Authors
Selected contents from this journal
Title variants
EN
Aesthetics and persuasion: Reading the poster (based on posters by Rafał Olbiński)
Languages of publication
PL
Abstracts
EN
The article discusses the art of the poster: its characteristics, beginnings, development, materials, goals, interpretations, and connections with other arts. With reference to the opinions of R. Barthes, U. Eco and S. Wysłouch, the author presents the poster as a two-code text, which connects the signs of the primary verbal language with the signs of the secondary iconic system. The process of creating the meanings of a poster has also been described: the conversion of a poster’s denotative (perceptional) form into a connotative (cultural) one, and the creation of visual metaphors and symbols. Theoretical aspects have been illustrated with interpretations of posters made by Rafał Olbiński. The conclusion discusses a three-variant model of reading posters, which reflects various research perspectives concerning the signs of poster forms.
Year
Volume
24
Pages
225 - 243
Physical description
Contributors
author
  • Uniwersytet Jana Kochanowskiego w Kielcach
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-4ba8a46d-fc0a-436e-9fec-2ea2b978c645
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