E-marketing w praktyce regionów turystycznych Polski

• Authors: Marek Nowacki

Title variants

EN

E-marketing in the practice of tourist regions in Poland

• Languages of publication: PL EN

Abstracts

EN

Background. The paper contains a review of contemporary e-marketing forms applied by the Destination Management Organizations; their classification was also performed. Material and methods. In the empirical part, various activities of Destination Management Organizations in Poland were described in terms of e-marketing (the usage of the Internet: Web 1.0, Web 2.0, and mobile applications). Best practices in this field were identified, too. A benchmarking analysis was applied. Results and conclusions. The study allowed to point out the Polish tourist regions where e-marketing activities were conducted almost perfectly. Several recommendations were presented to improve the effectiveness of e-marketing strategies in the regions.

Keywords

PL

e-marketing; regiony turystyczne Polski; benchmarking; regionalneorganizacje turystyczne

EN

e-marketing; tourist regions in Poland; benchmarking; DMO

• Publisher: Akademia Wychowania Fizycznego we Wrocławiu
• Journal: Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu
• Year: 2015
• Volume: 49
• Pages: 107-117

Dates

published

2015-09-30

Contributors

author

Marek Nowacki

• Wyższa Szkoła Bankowa w Poznaniu

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