PL EN


2016 | 5 (365) | 182-194
Article title

Konsumpcja a filantropia – źródła szczęścia jednostki w świetle teorii i badań empirycznych

Content
Title variants
EN
Consumption and Philanthropy – the Sources of Happiness in the Light of the Theory and Empirical Research
RU
Потребление и филантропия – источники счастья индивида в свете теории и эмпирических исследований
Languages of publication
PL
Abstracts
PL
W artykule omówiono wyniki najnowszych badań empirycznych dowodzących prawdziwości tezy, że wydatki prospołeczne wywołują zadowolenie, prowadzące do zwiększenia dobrostanu i poczucia szczęścia w większym stopniu niż zakupy na własny użytek. W pracy przedstawiono koncepcje teoretyczne, tłumaczące zidentyfikowane zależności. Praca jest przeglądem literatury, wykorzystane w niej dane pochodzą ze źródeł wtórnych. W artykule formułowane są zalecenia dla przedsiębiorstw – programy mające jasne mechanizmy i konkretne cele społeczne, zakomunikowane w sposób jednotorowy i spójne z wartościami odbiorców mają szansę stać się znaczącą wartością dodaną zarówno dla firm, ich klientów, jak i społeczeństwa.
EN
The article discusses the results of the latest empirical studies proving that the prosocial spending can lead to greater satisfaction than spending for own use. The research method involves work on the secondary sources and data and includes a summary of theoretical concepts that can help in understanding the phenomena described. The article includes recommendations for companies on how to effectively add the social dimension to their offers. Charitable programmes with clear mechanisms and well defined social goals, communicated in a single-minded manner and with good fit between values and customers have the chance to deliver a significant added value for companies, their customers and the society.
RU
В статье обсудили результаты новейших эмпирических исследований, доказывающих истинность тезиса, что расходы для общества вызывают удовлетворение, ведущее к повышению благосостояния и чувства счастья в большей мере, нежели покупки для себя. В работе представили теоретические концепции, объясняющие выявленные зависимости. Статья – обзор литературы; использованные в ней данные зачерпнуты из вторичных источников. В ней формулируются рекомендации для предприятий – программы с ясными механизмами и конкретными общественными целями, переданные однолинейным образом и сходные с ценностями получателей, имеют шанс стать значимой добавленной стоимостью как для фирм, их клиентов, так и для общества.
Year
Issue
Pages
182-194
Physical description
Contributors
References
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Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-5cc099e5-9a02-4800-9299-1cf79211ed9e
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