Společenská odpovědnost firem v maloobchodě
Corporate and Social Responsibility in Retail
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Sustainability is a combination of three aspects: ecology, economy and social or corporate responsibility. Many companies have acknowledged that corporate social responsibility is an important competitive factor within the company itself. Maximising potential in terms of optimising supply chains, recognising the potential for savings in energy and water consumption, waste management, incorporating new technology and the benefit to an enterprise’s image in the eyes of customers and employees are becoming important considerations for more and more entrepreneurs. Retailers are taking greater responsibility for their employees than before. They demonstrate this by designing environmentally friendly workplaces, committing to measures beneficial to health or taking corporate social responsibility by creating new jobs. Responsible behaviour of retailers is also focused on the support of the surrounding community.
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