PL EN


2013 | 15 | 145 - 159
Article title

Marketing relacji na rynku usług zdrowotnych w świetle badań przeprowadzonych w 2013 r. na terenie Dolnego Śląska

Authors
Title variants
EN
Relationship Marketing in health service market in a view of the research conducted in 2013 on area of Lower Silesia
Languages of publication
PL
Abstracts
EN
The purpose of this article is to evaluation of the use of marketing principles in medical facilities based on marketing research carried out among Managers of those institutions on the area of Lower Silesia. Through the information received in the survey the author presents scientific aspect of a relationship marketing concept. The research was conducted on a sample of 200 medical facilities in which reproducibility of patients visits occurs. The research was carried out in the turn of July and August 2013.
Year
Volume
15
Pages
145 - 159
Physical description
Contributors
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-c3d05ba4-7455-4da7-97e4-c51c41bcc592
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