PL EN


2012 | 41 | 167-182
Article title

Między tożsamością etniczną a marką globalną. Antropologiczna analiza klubu FC Barcelona jako katalońskiej marki etnicznej

Selected contents from this journal
Title variants
EN
Between ethnic identity and global brand. Anthropological analysis of FC Barcelona as an Catalan ethnic brand
Languages of publication
PL
Abstracts
EN
The article describes a very interesting phenomenon: connections between identity, ethnicity, sport (especially football) and marketing – being used to create an ethnic brand in the contemporary global world. The author examines the example of the “nation without a state,” Catalans, and their famous football club, FC Barcelona, to indicate how they use their ethnic and cultural heritage to make an interesting market “product,” binding local features with global openness. Contemporary reality seems to put ethnic identity in danger. However, the case of Catalans and FC Barcelona shows that it is possible to link identity and culture with global market’s needs.
Year
Issue
41
Pages
167-182
Physical description
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-cc478cca-4634-49c4-955e-819af7fe3011
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.