PL EN


2015 | 2 | 139-146
Article title

Aktywizm i władza: nowe kierunki poszukiwania ogólnej teorii public relations

Authors
Content
Title variants
EN
Activism and power: new directions in research for a general theory of public relations
Languages of publication
PL
Abstracts
EN
The article presents one of the newest proposal in research for a general theory of public relations. The most popular general theories of public relations, i.e. the excellence theory, the contingency theory, the relationship management theory are corpocentric. They assumes, that organizations “invented” public relations. One of the newest approach based on the stakeholder theory shows that the discipline derives from the group standing vis-a-vis organization, mainly activists. Moreover, it particularly emphasizes the role of ethics and power within the process of creating and maintaining of relationships.
Keywords
Year
Issue
2
Pages
139-146
Physical description
Dates
published
2015
Contributors
author
  • Uniwersytet Śląski w Katowicach
References
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Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-d1bafcf1-6380-43e7-ac3c-eff043a98b53
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