PL EN


2013 | 157 | 194-203
Article title

Determinanty wykorzystania współczesnych targów jako skutecznego narzędzia realizowania celów public relations

Content
Title variants
EN
The Determinants of Using Contemporary Trade Shows as an Effective Tool of Implementation for Public Relations Purposes
Languages of publication
PL
Abstracts
EN
The aim of this article is to identify the elements of a trade show performance, which determine its effectiveness for public relations purposes. The author presents the range of connections in contemporary trade shows, with the tasks of public relations, as well as the process of planning participation in exhibition events, respecting the image objectives. The determinants of cooperation with journalists are also characterized. Moreover, the importance of stand appearance and form of a trade show performance, in the context of creating the image of exhibitors, is noted. The paper also shows the influence of the behaviour of booth personnel on the effects of public relations.
Year
Volume
157
Pages
194-203
Physical description
Contributors
References
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Document Type
Publication order reference
Identifiers
ISSN
2083-8611
YADDA identifier
bwmeta1.element.desklight-dad53d18-7f22-42be-99ee-125c8cccef94
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