2014 | 195 | 103-114
Article title

Modele pomiaru konsumenckiego ryzyka - przegląd koncepcji i zastosowań

Title variants
The Models of Measuring Consumer Risk - The Concepts and Application
Languages of publication
The article is an overview of concepts concerning measuring of consumer risk. Its purpose is to set together and describe the models measuring consumer risk suggested by the researchers and evaluation of their usefulness. The analysis of the content of works and results of research of many authors points at the additive model as the most appropriate to measure consumer risk.
Physical description
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Document Type
Publication order reference
YADDA identifier
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