PL EN


2017 | 9 | 110-122
Article title

Koszty transakcyjne jako determinanta wyboru modelu dystrybucji opartego o marketing wielopoziomowy

Authors
Content
Title variants
EN
Transaction costs as a determinant of choosing a distribution model based on multi-level marketing
Languages of publication
PL
Abstracts
EN
The aim of the article is to present the phenomenon of dynamic development of the concept of distribution of products and services based on a multi-level marketing model. Involvement in a scientific discussion on changes in the economy that testify to the reevaluation of determinants of economic decisions in organizations and may form the basis of new paradigms of the new institutional economy. Paradigms in which not only the scale of transaction costs is important, but also the fact that they can be located inside the organization. The article shows that this approach leads to a situation in which transaction costs may be somehow the company’s assets. All this takes place as a consequence of the revaluation of the determinants of transactions that are heading towards the so-called soft factors connected, for example, with the phenomenon of trust in the organization, networking of entities, the phenomenon of prosumption and the win-win strategy, understood more broadly than just satisfying the needs of the consumer technically related to the features of the product or service.
Year
Issue
9
Pages
110-122
Physical description
Dates
published
2017-12-19
Contributors
  • Dyrektor Generalny The Quality of Life Ireneusz Kozera
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-f3e1a230-cf9b-43bc-95e3-3bb5173986e9
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.