PL EN


2017 | 62 | 2 (373) | 82-93
Article title

Promocja gospodarcza Polski – wybrane zagadnienia

Content
Title variants
EN
Economic Promotion of Poland – Selected Issues
Languages of publication
PL
Abstracts
EN
Economic promotion, if prepared properly and realised effectively, should provide information and argumentation that encourage people to purchase goods produced in the given country, and to start economic cooperation with companies from that country. In the years 2010 – 2015, there were over 170 entities that created, supported and realised activities in the area of economic promotion. Approximate total costs of the activities aimed at internationalisation incurred by the public sector stood at about PLN 2.2 billion. However, as the NIK audit shows, although those activities were realised in a broad scope and in various forms, they had not been preceded by adoption of strategic assumptions at the national and regional level. They were not properly coordinated, either, which made it impossible to take advantage of economies of scale. The reason behind is that a coherent system of Poland’s economic promotion did not exist.
Year
Volume
62
Issue
Pages
82-93
Physical description
Dates
published
2017-04
Contributors
References
  • Molendowski E., W. Polan. 2007. Dyplomacja gospodarcza. Rola i znaczenie w polityce zagranicznej państwa. Kraków: Wolters Kluwer Polska.
Document Type
Publication order reference
Identifiers
ISSN
0452-5027
YADDA identifier
bwmeta1.element.desklight-f8af467e-3cd3-4cf2-b87c-5c3a7e6d760d
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