Blue Ocean Strategy: How to Make Competition Irrelevant
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The article presents the blue ocean strategy which recommends creation of new, untapped and uncontested markets ('blue oceans'). The enterprise implementing such a strategy must offer a new significant value to its customers, that is to make a value innovation. Blue ocean strategy is a very difficult strategy requiring unconventional thinking and a very thorough knowledge of the market. However, it enables avoiding competition and gaining a strong position in profitable markets.
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