PL EN


2007 | 6(689) | 7-13
Article title

Blue Ocean Strategy: How to Make Competition Irrelevant

Title variants
Languages of publication
PL
Abstracts
EN
The article presents the blue ocean strategy which recommends creation of new, untapped and uncontested markets ('blue oceans'). The enterprise implementing such a strategy must offer a new significant value to its customers, that is to make a value innovation. Blue ocean strategy is a very difficult strategy requiring unconventional thinking and a very thorough knowledge of the market. However, it enables avoiding competition and gaining a strong position in profitable markets.
Keywords
Year
Issue
Pages
7-13
Physical description
Document type
ARTICLE
Contributors
  • I. Penc-Pietrzak, Politechnika Lódzka, Katedra Systemów Zarzadzania, ul. Piotrkowska 266, 90-361 Lódz, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
07PLAAAA03176551
YADDA identifier
bwmeta1.element.efb146ff-421d-32da-8ffa-555c7202a2e6
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