PL EN


2006 | 7(678) | 39-45
Article title

Partnership Relations in Co-operation

Authors
Title variants
Languages of publication
PL
Abstracts
EN
Establishing co-operation based on partnership relations belongs to the most significant determinants of success on mature markets. However, activities focused on building effective relations should not be addressed only to customers, but also to other market players operating in both micro and macro environment. This co-operation directly affects the stability of relations between a company and its customers.
Keywords
Year
Issue
Pages
39-45
Physical description
Document type
ARTICLE
Contributors
author
  • E. Rudawska, Uniwersytet Sczecinski, Katedra Marketingu, uk. A. Mickiewicza 66, 71-101 Szczecin, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
08PLAAAA04468656
YADDA identifier
bwmeta1.element.fd31afa7-71cb-3af9-801e-3d524513d33b
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