PL EN


2009 | 16 | 1 |
Article title

Regional Marketing to Change Regional Images: The Example of the Groningen Province Campaign

Content
Title variants
Languages of publication
Abstracts
EN
In this paper, the data of the inquiries will be analysed. The first question to be answered in the paper relates to the pace and the nature of the changes in image, observed in all three provinces. The second research question specifically deals with the influence of the marketing campaign on the image of Groningen.
Keywords
Year
Volume
16
Issue
1
Physical description
Dates
published
2009-09-29
References
Document Type
Publication order reference
Identifiers
URI
http://hdl.handle.net/11089/10789
YADDA identifier
bwmeta1.element.hdl_11089_10789
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