PL EN


1999 | 149 |
Article title

Marketing w sektorze publicznym

Content
Title variants
PL
Marketing in Public Sector
Languages of publication
Abstracts
EN
The new economic climate existing in Poland since 1989 influences public sector to be more active and competitive. The article focuses on the role which marketing plays in this field. As lor non-profit organizations it helps them to adjust to the market economy and to meet their clients needs more effectively. Regarding local government marketing supports the realizations of its diuties and coordination of local development. Marketing also stimulates citizens to take more active part in the process of their making decisions about local affairs.
Keywords
Year
Volume
149
Physical description
Dates
published
1999
References
Document Type
Publication order reference
Identifiers
URI
http://hdl.handle.net/11089/6434
YADDA identifier
bwmeta1.element.hdl_11089_6434
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