PL EN


2004 | 179 cz. 1 |
Article title

Lojalni klienci jako element przewagi konkurencyjnej dystrybutorów materiałów budowlanych-wyniki badań

Content
Title variants
PL
Loyal Customers as a Factor of Competitive Advantage in Building Materials Distribution Channels - Research results
Languages of publication
Abstracts
EN
The article presents few outputs of research conducted among 7 owners/managers of wholesale dealers of building materials from Małopolska and Podkarpacie voivodships. Method used in the research was in-depth interview. One of the aims of this research was to get to know the range of dealers activity, which construct customer loyalty. The research proved that managers use wide range of financial and social forms of stimulating customer behaviour. Among the factors, which most satisfy the customer are: advantageous price and customer service. The loyalty depends on customer satisfaction, and that is a result of providing his needs. These activities give chance the companies to reach competitive advantage in building materials distribution channels.
Keywords
Year
Volume
Physical description
Dates
published
2004
References
Document Type
Publication order reference
Identifiers
URI
http://hdl.handle.net/11089/7265
YADDA identifier
bwmeta1.element.hdl_11089_7265
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