PL EN


2004 | 179 cz. 1 |
Article title

Marketingowe zarządzanie czynnikiem ludzkim w konfrontacji z praktyką

Content
Title variants
PL
Marketing Management of Human Factor in Confrontation with Practise
Languages of publication
Abstracts
EN
Implementation of personnel marketing requires consequent activities in building appropria relations between an employee and an employer and in creating organisational culture strategically favouring Human Resources Management. Is it possible in today's market environment? The author outlines two tendencies in organisation management: outplacement and outsourcing - in the context of personnel marketing. She also illustrates some of the disadvantageous aspects of their usage.
Keywords
Year
Volume
Physical description
Dates
published
2004
References
Document Type
Publication order reference
Identifiers
URI
http://hdl.handle.net/11089/7276
YADDA identifier
bwmeta1.element.hdl_11089_7276
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