PL EN


2011 | 261 |
Article title

Public relations a reklama – porównanie komunikatów przedsiębiorstwa

Content
Title variants
Languages of publication
Abstracts
EN
Among others there are two instruments of communication between organization and its surrounding that happen to be mixed up – the public relations and advertisement. The aim of this paper is to introduce and present these communication instruments taking into consideration only the positive aspects of them. The main objective is to concentrate and to compare PR and advertisement according to chosen by author communication criteria.
Keywords
Year
Volume
261
Physical description
Dates
published
2011
References
Document Type
Publication order reference
Identifiers
URI
http://hdl.handle.net/11089/833
YADDA identifier
bwmeta1.element.hdl_11089_833
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