PL EN


2012 | 3 | 79-95
Article title

Granice dopuszczalności wykorzystania seksu w reklamie w uchwałach Komisji Etyki Reklamy

Authors
Content
Title variants
EN
Limits of Utilizing Sexual Themes in Advertising According to Advertising Ethics Committee Resolutions
Languages of publication
PL
Abstracts
EN
The article demonstrates an attempt to define the legal boundaries of using advertising that employs sexual themes on the basis of resolutions issued by the Advertising Ethics Committee. Issues with the use of sexual themes in advertising have been present for a long time. Existing laws do not always allow for the barring of such advertising, making self-regulation, in which the United Advertising Associations Council’s Advertising Ethics Committee plays a vital role, crucial. Benefits of such self-regulation, compared with legislated regulations, include flexibility in implementing solutions and the ability to promptly alter decisions in accordance with evolving social standards.
Contributors
  • Krakowska Akademia im. Andrzeja Frycza Modrzewskiego
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.mhp-6a6e368b-df09-429d-b99a-cffdd65e20c3
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