PL EN


2018 | XX/3 | 139–150
Article title

Natura jako element nominacyjny w kreacji nazw miejskich lokali gastronomicznych

Title variants
EN
Nature as a nomination element in the creation of the urban gastronomic premises’ names
Languages of publication
PL
Abstracts
EN
The article attempts to examine the nomination of urban gastronomic establishments that use nature in its creations, a broadly understood nature that is an inseparable part of urban space. In creating the names of studied service objects, elements of the natural world were used, coming from very different areas (including fauna, f lora, geology, geography, meteorology, astronomy, hydrology, etc.). These names evoke different associations, contain usually a certain persuasion acting on the emotions and will of the recipient, thus obtaining marketing value. Material from two geographically and economically diverse regions of Poland (Silesia and the south-eastern borderland) was analyzed. It has few features that refer to the region.
Year
Volume
Pages
139–150
Physical description
Contributors
  • Uniwersytet Pedagogiczny im. KEN, Kraków
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.mhp-8dd42365-fe80-4db3-842f-82e7a6dc1ec1
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