2017 | Volume 13 | Issue 4 | 468-477
Article title

Predicting intention to share news through social media: An empirical analysis in Indonesian youth context

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The development of digital technology encourages the growth of social media. Social media becomes a platform for sharing news, information, images, and many other things. News spreads faster and becomes viral. This phenomenon can be regarded as a "news-find-me" phenomenon. The aim of this research is to assess the relationship between information sharing, entertainment, and socialization as three main predictors of attitude towards news sharing. This research also assesses the relationship between attitude and intention to share news. The data was collected through a survey with the non-probability sampling technique. Specifically, a purposive sampling design involving 200 respondents was applied. The data then were analyzed by applying structural equation modeling. Results show that all research hypotheses were supported.
Physical description
  • Business School, Universitas Pelita Harapan, Indonesia
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