PL EN


2012 | 2 | 31-44
Article title

Ewolucja marketingu politycznego w percepcji wyborców

Content
Title variants
EN
The evolution of political marketing in Poland as perceived by voters
Languages of publication
PL
Abstracts
EN
The purpose of this paper is to demonstrate how political marketing is perceived by voters. The paper poses research questions and hypotheses with respect to the potential positive and negative consequences of the development of marketing-oriented politics. The empirical part confronts those assumptions with the reality. It presents the results of research into the perception of political marketing by university students in Poznań.
PL
The purpose of this paper is to demonstrate how political marketing is perceived by voters. The paper poses research questions and hypotheses with respect to the potential positive and negative consequences of the development of marketing-oriented politics. The empirical part confronts those assumptions with the reality. It presents the results of research into the perception of political marketing by university students in Poznań.
Keywords
Year
Issue
2
Pages
31-44
Physical description
Dates
published
2012-06-15
Contributors
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.ojs-doi-10_14746_ssp_2012_2_03
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