The role of strategy maps in managing university
Languages of publication
The article discusses the role of strategy map in managing university. The strategy map is main element of Balanced Scorecard, a concept that translate the strategy to operational task. The strategy map shows relations between the strategic objectives (hypotheses) established in the four perspectives: financial, customer, internal processes and development The article presents the example of practical use of the strategy map in the process of developing strategy of UMCS.
Publication order reference