GENERATION Z PERSPECTIVES ON MUSEUM SUSTAINABILITY USING Q METHODOLOGY

• Authors: Ásványi Katalin , Fehér Zsuzsanna
• Languages of publication: EN

Abstracts

EN

Museums and researchers require knowledge of how museums think about and practice sustainability to understand how sustainability considerations can further be incorporated and institutionalised into museum practice on four pillars: environmental, social, economic and cultural. A systematic literature review was carried out to explore the theoretical background of sustainable museums. This study, which used Q methodology, was designed to determine museum visitors’ preferences related to the most important sustainability elements of museums. The participants in the study were 24 museum visitors from Generation Z in Hungary. Data were collected through 37 Q statements. According to the findings of the research, young museum visitors can be distinguished into three groups (factors): Conscious, Experience-seeking, and Enthusiastic-to-learn visitors.

Keywords

EN

SUSTAINABLE MUSEUM; Q METHODOLOGY; GENERATION Z; HUNGARY

• Publisher: Muzeológia a kultúrne dedičstvo, o.z.
• Journal: Muzeológia a kultúrne dedičstvo
• Year: 2023
• Volume: 11
• Issue: 1
• Pages: 19 - 35

Contributors

author

Ásványi Katalin

• Department of Sustainable Development and Environmental Economics, Corvinus University of Budapest, 8 Fővám Square, 1093 Budapest, Hungary

• https://orcid.org/0000-0002-1594-8879

author

Fehér Zsuzsanna

• https://orcid.org/0000-0002-7700-2966

Identifiers

DOI

10.46284/mkd.2023.11.1.2