Lean Startup as a New Way of Managing Technology Ventures Illustrated by the Example of Wlcome App

• Authors: Popowska Magdalena , Nalepa Patrycja

Title variants

PL

Lean Startup jako nowa metoda zarządzania firmami technologicznymi na przykładzie Wlcome App

• Languages of publication: PL EN

Abstracts

PL

Bańka dot-com z lat dziewięćdziesiątych uświadomiła przedsiębiorcom z branży technologicznej, że nawet doskonałe pomysły realizowane przez niesamowite zespoły nie są wystarczające, aby zapewnić sukces startującej firmie. Największe ryzyko dla start-upów stanowią liczne niewiadome, ich rynek i klienci nie są znane, a ich model biznesowy nie jest jeszcze potwierdzony. Sukces takiego przedsięwzięcia wymaga rygorystycznego procesu, który pozwoli na potwierdzenie różnych założeń pomysłu na biznes. Metoda Lean Startup, wprowadzona przez E. Riesa, daje szansę na wyeliminowanie niektórych z niepewności, a zatem na zmniejszenie ryzyka związanego z rozpoczęciem nowej działalności gospodarczej. Mimo że nie jest to metoda prosta, jako że wymaga ona minimalnej wiedzy z zarządzania i pewnych umiejętności analitycznych, stała się ona wysoce zalecanym narzędziem.

EN

The dot-com bubble in the 1990s made the technology industry aware that even excellent ideas backed by amazing teams are not sufficient to ensure a startup’s success. The biggest risk of startups is that they have to operate within many uncertainties, their market and customers are unknown, and their business model is not yet validated. Therefore, successful execution of such a venture requires a rigorous process that would validate different assumptions of the business idea. The Lean Startup method, introduced by E. Ries, gives the opportunity to eliminate some of the uncertainties and, therefore, to reduce the risks associated with starting a new business. Although this is not an easy method, as it requires minimum management knowledge and some analytical skills, it has become a highly recommended tool.

Keywords

PL

Lean Startup; przedsiębiorczość; startupy technologiczne; Lean Canvas

EN

Lean Startup; entrepreneurship; technology startups; Lean Canvas

• Publisher: Uniwersytet Warszawski. Wydział Nauk Ekonomicznych
• Journal: Studia i Materiały
• Year: 2015
• Issue: 2/2015 (19)
• Pages: 7-21

Dates

published

2015-11-15

Contributors

author

Popowska Magdalena

• Gdansk University of Technology, Faculty of Management and Economics

author

Nalepa Patrycja

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Identifiers

ISSN

1733-9758

DOI

10.7172/1733-9758.2015.19.1