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PL
Quantitative research methods of theatre audience in CracowThe article undertakes the problems of theatrical audience research. It describes the spectator’s role in the process of creating a performance, but most of all it stresses the spectator’s value as an institution’s customer, thus justifying the necessity of undertaking such research. The article describes the theoretical foundations of quantity audience research based on social and marketing research and shows it’s utilization on the example of three theatres in Kraków: Bagatela Theatre, Ludowy Theatre and KTO Theatre.
EN
The aim of this article is to analyze the status of implementation of the development of the leisure industry policy within The Malopolska Region Development Strategy for 2007–2013. On the base of analysis of the strategic documents and analysis of the indicators for the evaluation of the implementation of the policy, the authors made an assessment of the activities of the Malopolska Region in the field of the development of the culture industry.
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