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EN
The article substantiates the need to modernize media education in higher educational institutions of the post-information society, the factors that determine the methodology of lectures and seminars are identified, the ways of optimization of media education with the example of teaching the professional discipline “History of Ukrainian and foreign journalism” are offered, the formats of lectures and seminars classes in media education with the use of information and communications technologies are proposed, the characteristic features and advantages of each format are determined. The typology of invariants of lectures is developed and the expanded classification of formats of seminars with implementation of innovative technologies through a prism of elements of gamification is modelled, in particular classes in the format of interactive quizzes and brain-rings, interactive crossword puzzles (classical, Japanese, fillwords, sudoku, scanwords), interactive group debates and discussions, interactive polls and interactive fine arts (mindmapping). The results of a survey of students of the specialty “Journalism” of the capital and regional Ukrainian universities regarding the most popular ICT, the most effective, motivational, and creative formats for lectures and seminars classes in the educational process are presented. The effectiveness of seminars with the implementation of gamification is substantiated, since information in the form of an intellectual game activates creative and analytical thinking, allows the integration of all students to creative cognitive activities, contributes to the intensification of the educational process, and makes it more interesting, flexible, and multifaceted.
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