Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Zeszyty Cyrylo-Metodiańskie

Authors help

  1. 1 Mroczek M.

Years help

  1. 1 2014

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

СЪВРЕМЕННА ПРОМОЦИЯ НА БЪЛГАРСКАТА КУХНЯ В ЧУЖБИНА. КУЛТУРНИ АСПЕКТИ

100%
Mroczek M.
Zeszyty Cyrylo-Metodiańskie
|
2014
|
issue 3
EN
The article examines strategies in promoting national cuisine by Bulgarian restaurants abroad. It is based on the author’s BA thesis defended in 2012 at the Marie Curie University in Lublin, Poland and concentrates on information about Bulgaria and its traditional cuisine, available on restaurant websites. Collected data reveals a relative lack of popularity of Bulgarian cookery in comparison to other Balkan cuisines, various levels of professionalism concerning design, photography and text information on the websites, as well as a common pattern to emphasise the ancient roots of Bulgarian culinary traditions. The most popular tendency, however, is the visual and verbal presence of folklore elements and symbols in promoting traditional Bulgarian dishes and restaurants.
PL
Artykuł nie zawiera abstraktu w języku polskim
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.