In this article we offer an approach to analysing exhibition design, based on a multimodal and social semiotic view of communication and meaning making. We examine the narration and construction of different messages concerned with identity that shapes the conditions for visitors’ engagement and interpretation.
Based on a three year project ‘The Museum, the Exhibition and the Visitors: Meaning making in a new arena for learning and communication’ (funded by the Swedish Research Council) the article asks what might be constants of meaning-making as visitors engage in a Museum exhibition.
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.