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Surname as an icon - film, advertisement, brand (name of a product)

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Kowalik-Kaleta Z.
Studia z Filologii Polskiej i Słowiańskiej
|
2007
|
vol. 42
269-279
EN
The article raises the question of the function that name and surname have in a the creation of film iconographic types of psychological and physical models playing symbolic functions (in reference to a book by psychologist W. Adamczyk) and the issue of the visualisation of a surname in the contemporary commercial world, as well as of its acquiring the function of an iconic sign having associative and symbolic characteristics.
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