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EN
Based on case studies prepared at the Harvard Business School, the article analyses the content of university courses on business history. Its aim is to answer the question whether or not business history courses are used for discussing the problems of CSR or moral dilemmas behind strategic decisions made by managers. The article argues that the chance of enhancing the understanding of social problems on the part of the managers and shaping their responsiveness to them, created by the presence of courses on history in the academic curriculum, remains, to a large extent, unrealised. Teaching materials are still influenced by the Chandlerian paradigm and thus focus on changes in organisational structures and strategies of large multinational companies. They pay little attention to the social environment of business, rarely pose questions on the motivations of human actions or value hierarchies and avoid discussions on the social consequences of management decisions.
EN
Based on empirical material in the form of case studies prepared at Harvard Business School and Kozminski University, the article analyses the content of teaching materials in the field of business history. The Harvard case studies served as a model for the Polish ones. In contrast to the United States, at Kozminski University and in other Polish business schools, business history is not taught as a separate subject. The article puts forward the thesis that history education could provide an opportunity for future managers to broaden their knowledge of the social environment in which they will operate and to shape attitudes of responsibility for the social consequences of decisions made. However, this opportunity remains largely untapped in both the United States and Poland. American teaching materials are still influenced by the Chandlerian paradigm, and therefore they focus on the evolution of structures and changes in the strategy of large multinational corporations. These materials present students with role models of successful entrepreneurs and companies. Their social environment is presented in a sketchy manner, and questions about the motivations of human actions or hierarchies of values are rarely asked. The teaching materials also shy away from questions about the social consequences of managerial decisions. This is so, despite the fact that scientific publications are moving away from concentrating solely on the centre of global capitalism, the history of the largest corporations, and the treatment of the social environment as a variable on which the entrepreneur or company have no influence. Business history as a scientific discipline in Poland is still at an early stage of development. However, one can notice a gap between research and teaching similar to the one that exists in the USA: there are works critically analysing the period of transformation and showing the peripheral character of Polish capitalism as well as the social consequences of this peripheral nature that are completely ignored in teaching.
EN
The article is based on documents concerning the Warta Insurance Company and the ministries supervising it. The author intended to discover the reasons why at a time when the Polish economy was closed the state authorities decided that enterprises dealing with reinsurance should continue to exist and maintain trade contacts with their Western counterparts, and to find out how the objectives of reinsurance activity were defined in an economy aiming at autarchy. Moreover, the purpose of the article is to describe the grounds decisive for the range of benefiting from reinsurance protection and the form of reinsurance contracts. Warta was part of a competitive international market and, at the same time, found itself under strict state control. Hence, the article also considers the limits of the company’s autonomy and its possible impact on the decisions made by the authorities. The necessity of realising tasks designated by the state comprised a risk factor. The author discusses the strategies applied by the firm for reducing this hazard.
PL
Focusing on the history of the Polish main car factory, the FSO, the paper examines two modernisation waves in the country’s automotive industry: the socialist Government’s purchase of a license from the Italian Fiat in the 1960s and the acquisition of the factory by the Daewoo Corporation in the 1990s. The history of the FSO as an enterprise shows, above all, the pitfalls of dependent development. It has, however, resulted in the training of a class of specialists and engineers for whom the implementation of foreign technologies and management cultures presented opportunities for self-advancement, redefinitions of their identity, along with reconsiderations of the value and meaning of work.
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