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  1. 1 Zarządzanie w Kulturze

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  1. 1 Bystrov V.

  2. 1 Gałuszka P.

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  1. 1 2012

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Społecznościowe finansowanie produkcji dóbr kultury na przykładzie serwisu MegaTotal.pl

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Bystrov V., Gałuszka P.
Zarządzanie w Kulturze
|
2012
|
vol. 13
|
issue 4
PL
Crowdfunding cultural goods: the case of MegaTotal.plThe paper employs empirical data to present and analyze the phenomenon of crowd-funding. Crowd-funding is based on using the internet to gather funds from the general public. Such funds are used to finalize production of cultural goods, e.g. recording of an album. The paper shows how the process of crowd-funding is organized and what motivates individuals who contribute their resources. The conclusions may be applied by artists and record labels which, as shown in the introduction, face falling sales of records. The analysis concentrates on the oldest Polish crowd-funding platform – MegaTotal.pl. Its functioning should be treated as an example of innovations that have been taking place on the markets for cultural products since the advent of the internet.
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