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EN
The present study is intended to discuss the way in which the state is constituted as a major element for the management of Brazilian university teams, pointing out, above all, the most recent moment that represents a hybrid model of development. To do so, empirical resources of research has been used: 1. Documents that belong to the file of the FPDU (an institution in the state of Paraná which is in charge of university teams), 2. The existing legislation on the theme, 3. Interviews with some of the agents who took part in the FPDU as members of the directory board throughout its history. It has been concluded that the state is directly responsible for the development of university sports in Brazil, mainly because between them there is an inter-dependence relationship through the financial support of sports.
EN
This article aims to analyze the Brazilian phenomenon of ‘brand clans’ or ‘brand communities’, which means a group of young people who spend all their money buying branded clothes. The research is based on an ethnography carried out about the youngsters, mostly male, from Morro da Cruz – the largest lower class community in Porto Alegre, Brazil. On the one hand, we discuss the tension between poverty and brand consumption and on the other hand, we aim to make an inventory of subjectivities, emotions, logic and meaning of these young people coming from lower class who make great sacrifices in order to become ‘fashionable’ and thus feel socially included. The article is divided into five sections. In the first three, we discuss more theoretical topics, such as consumption, class, youth, totems and rituals. In the last two, we enter more thoroughly in the empirical universe, showing the results obtained through an ethnographic study. We argue that brands play a vital role in the life of the informants. Brands are not only a source of prestige, but also of vitality, power, and citizenship.
EN
This paper focuses on the actions of the ILO towards Global South, with Brazil as a focal point. As the International Labour Organization has changed its paradigm during one hundred years of existence, the policies toward Global South have also altered. Brazil is a country often evoked in the ILO reports as an example of good practices, i.e. the country that has taken millions of its inhabitants out of poverty. The study shows that ILO standards can be easier achieved when other important conditions are also fulfilled: especially good economic situation and government favourable to social change as well as active civil society and its pressure on reform and change.
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Mrożek i jego Tango w Brazylii

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The article discusses Brazilian production of Sławomir Mrożek’s Tango staged in 1972 in Rio de Janeiro, as well as Polish­‑Brazilian connections and relationships observed among the artists working on this play. A separate part of the article presents Mrożek’s one­‑week stay in Rio de Janeiro and his contacts with the Brazilian press. The Polish author turned out to be a difficult interlocutor for Brazilian journalists. The article is based on the materials published in the local newspapers and interviews with the director and the actors.
EN
The aim of the article is to describe the way in which Tomasz Łychowski defines the phenomenon of emigration in his poems from the volume Spojrzenia (Glances, 2016). Emigration is not only regarded from different perspectives here, but the author also plays with the traditional image of an emigrant. In his poetry Tomasz Łychowski promotes the idea of unity in multiplicity and the value of diversity.
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The aim of this article is to discuss the limited applicability of the “standard” post‑colonial method in the analysis of the Brazilian literature and culture. A new, trans‑ colonial paradigm is proposed instead, focusing on emerging idiosyncrasies rather than on the process of critical deconstruction of the European discourses and ideologies. In a comparative perspective confronting the studied case with other situations in the world, the article presents particular circumstances that shaped the trans‑ colonial pattern of development of the Brazilian culture. The factors and phenomena taken into the account are: the proportions of economic and cultural strength between the colony and its metropolis, the dynamics of the identity search that followed the moment of formal independence, the peculiarity related to the predominance of a non‑printed (oral or handwritten) culture and finally the emergence of cultural distinctiveness alien to Eurocentric canons.
EN
The article introduces the concept of nation branding (according to W. Olins model) together with the use of Integrated Marketing Communication tools in building a positive country image. The article shows the results of the research on influence of promotional campaign in the creation of nation brand (case study of Brazil and “The World meets in Brazil. Come celebrate life” campaign). The research was based on experiment which was verifying the influence of using the incentive on respondents.
EN
This article focuses on the formation of the Estonian community in Brazil at the beginning of the 20th century. There were three waves of migration: the first decade of the 20th century, the time between the two world wars and the migration of Estonian refugees after World War II. Allegedly, the first Estonians reached Brazil at the beginning of the 19th century, although this is very unlikely. The first documented case is a sailor named Jüri Jürison, who visited Rio de Janeiro during his voyage from Kronstadt to Vladivostok in 1865. The first Estonian who resided in Brazil was a missionary named Hans Tiismann, who worked as a reverend in Santa Cruz in the years 1875-1884. The first evidence of the permanent Estonian population dates from 1902. The first larger group of Estonians arrived in Brazil in 1906 and immigration continued in subsequent years. The Brazilian states, especially Sao Paolo, were on constant promotion tours in Europe in order to attract more manpower to Brazil. It is not known how many Estonians reached Brazil at the beginning of the 20th century, but based on an estimate, the number could have been between 500 and 1000. Quite a large number of them were inhabitants of Estonian communes from other parts of the Russian Empire and many of them were Baptists. Due to the difficult conditions over there, several of those who had migrated to Brazil returned to their homeland after a few years. The article describes the causes of Estonians’ emigration to Brazil, the composition of migrants, group size, and adaptation in their new homeland. Also the article examines the promotional brochure written by Johann Gutmann, which had a strong influence on migrants.
Ad Americam
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2016
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issue 17
135-147
EN
Since 2003, Brazil has been searching for efficient modalities directed at deepening ties with Latin American and African states, such as knowledge sharing and engaging in dialogue on alternative ways of tackling common development challenges. Considered by Brazilian policymakers to be expressions of solidarity diplomacy, these concepts and modalities are part of what has been coined Brazil’s “autonomy through diversification” strategy. Brazilian presidents Luiz Inácio Lula da Silva and Dilma Rousseff consecutively pursued geopolitical realignments focused on the creation of a multipolar world order with a strengthened, more visible position for Brazil, an emerging world power. This paper will examine the practical and theoretical implications of Brazil’s reconceptualization of its role as a donor of development aid, as well as donor-recipient relations as expressed in the two presidents’ official speeches, documents of the Brazilian Cooperation Agency, and COBRADI reports Furthermore, it will explore whether Brazil’s declared role as a development partner and its practices in the capacity thereof are consistent with the expectations of other significant development cooperation actors.
EN
The purpose of this article is to discuss the changes that took place in relation to the peculiarities of Capoeira within Brazilian society. This popular practice, which is considered a martial art, a dance and a game, developed during the 19th century, where it was practiced by individuals from the lower walks of life. Practicing Capoeira was a felony, as it posed a threat to public safety, order, and morality. Presently, it has been upgraded to a Brazilian cultural asset, which shows how the perception of its practice has changed. These changes follow the different views of the historical processes related to abolitionism and the perverse incorporation of blacks into society at that time, which have continued until present time, having undergone significant changes and grown as a valued physical expression
EN
Intention of this article is to present problems with public safety and sources of urban violence in Brazil in the three movies of José Padilha: “Ônibus 174”, “Tropa de Elite” and “Tropa de Elite 2. O Inimigo Agora É Outro”. In this films the director tried to shows how complex is the problem of violence in this country and in consequence he initiated a grave discussion about this question. Padilha focus attention on the most important factors which create this problem. His production are full of corruption in politics and police, violence in the streets, drugs and depravation of society. The director shows that the condition of Brazil and Brazilians is the result of the activity of all the members of society.
EN
The article presents an account of research among a group of immigrants in Brazil, con- sisting of people originating from Bukovina. The group is presented against the backdrop of history and contemporary life of the Polish community residing in the states of Santa Catarina and Paranaʾ. The article describes trajectories of people hailing from various parts of Poland, who migrated to southern Brazil at the turn of the 19th and 20th century following the so-called “Brazilian fever” (the economic bubble of the 1880s). It presents the results of field research carried out in 2016–2017 and 2019, most of which refer to the research participants’“ethnic condition” and identity.
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Polish citizens in Brazil

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EN
This is a presentation of Polish immigrants who came to Brazil in the 19th and 20th centuries, now the second biggest Polish community in the world. In my presentation, I intend to describe the reason of the emergence of the population. Then, I continue to show the history of the community in Brazil, especially in Curitiba, the “Polish’’ capital of Brazil. Next in my presentation is the situation of the population of Polish origin in Brazil. I present different organisations which are a part of this community. What is more, I also describe the Parana region as a with the biggest concentration of residents with Polish roots. I also mention how Polish traditions are cultivated.
EN
Brazilian Social Security System is based in intergeneracional solidarity. It means that today’s taxpayers maintain active pensions and need future taxpayers to sustain future pensions. There is no individual investment account and the actuarial health of the system depends on economic and populational growth to maintain itself. Economic crisis, socio- political context, gave rise to successive reforms intended to hinder access and reduce the amount of paid benefits. When the pandemic hit Brazil, and workers needed to activate social security to ganrantee income in the face of non-essential activities block, they found a bleack scenario in a dismantled protective system.
PL
The various connections between financial, physical, and mental health are often visible: health (physical and mental) can have an outsized impact on one’s financial life. The reverse is true as well: financial well-being and socioeconomic status are often determining factors in what helps people keep healthy. How religious institutions (Igreja Internacional da Graça de Deus/International Church of the Grace of God – here IIGD), by means of their doctrines (prosperity gospel) and business-like (including religious marketing) strategies of growth, influence everyday life of their followers in Brazil, while taking advantage of the “health and wealth” concept for the sake of their own expansion, is the main topic of the article.
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Building Brazil back

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In this paper, we present an overview of the main lines of action in order to reshape the society in Brazil so that it is economically viable, socially just and environmentally sus-tainable. The proposals are divided into four pillars: 1) productive inclusion, focusing in particular on our main challenge, inequality; 2) the financial mechanisms, focusing on the necessary financial policy measures so that the resources serve development; 3) modernization of management and decision-making processes that are currently inoperative, in the sense of decentralization and community empowerment, taking advantage of network connectivity; 4) rethinking the political base of support to the new dynamics of inclusive development.
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This article examines how Latin American liberation theology has changed in the past decade. It begins with a major challenge posed to liberation theology by Clodovis Boff, an important author on methodology in liberation theology. The article then examines how liberation theologians at the time and since have responded to the challenge of making liberation theology more theological. They have done this against a backdrop of two events that have had a positive impact on liberation theology’s standing. The first negative event is the worsening political and economic situation that has highlighted liberation theology’s commitment to the poor. The second positive occurrence was the election of Pope Francis, whose language is full of the terminology used by liberation theologians. The effect of these developments is followed through a brief study of three major Latin American theological congresses.
EN
The purpose of this article is to discuss the advantages and disadvantages of affirmative action in the Brazilian system of higher education, which is aimed at benefitting Afro- Brazilians suffering from the legacy of structural racism and economic inequality. The authors will highlight some of the problems linked to the racial quota system, and demonstrate that its implementation is deeply hindered by several factors, such as traditional denial of existing racial prejudice in Brazilian society, a lack of precise, normative definitions of eligibility for programs, failure of pre-university public education to properly prepare students for university-level academics, and – last but not least – a lack of sufficient support from academic institutions. The article will present both quantitative and qualitative data that show the expectations, doubts, and fears of the Brazilian academic environment with regard to the racial quota system. After a review of Brazil’s racial history and an analysis of students’ and professors’ opinions, the authors will argue that, in order for colored citizens to become fully integrated into Brazilian society, they must first be legally enabled to overcome social, educational, and economic obstacles and handicap.
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Chapadão - um pedacinho da Polónia no Brasil

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EN
The present paper is devoted to a small community of Polish descent settled in Chapadão, located in the State of Santa Catarina, in the south of Brazil. The area of research involved personal encounters, talks and interviews conducted in Chapadão from 2008 to 2010. Additionally, surveys were carried out via electronic mailings with residents of that area. The surveys inquired about the history of Brazil, the Polish immigration scattered throughout the country and the specific problems of the contemporary Brazilian society. The main part of the study focuses on issues currently dealt with by the people of Polish origin settled at this specific part of the Brazilian inland. The specific issues raised in this section comprise: the history of the community as it is held in its collective memory, the maintenance of ancestral traditions (folk style of clothes, music and cooking, religious rites, etc.), the community’s economic expansion (based on some statistical data, as well) and some peculiar traits of the Polish language spoken in Chapadão. The study accounts for how such small and seemingly forgotten Polish communities, living in peripheral areas, succeed in preserving spiritual links with their country of origin, even in the era of the world’s becoming a global village.
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Edgeless and eccentric cities or new peripheries?

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EN
Changes in the organisation of social space, set in motion by the third industrial revolution, affected the spatial distribution of production and population, challenging established conceptions of centralities and urban networks at different scales. Temporal continuities and simultaneities are replacing spatial ones, as urban agglomerations expand in scattered ways. Material and immaterial economic flows are followed by economic and political spatial rearrangements. Eccentric centralities outside urban agglomerations emerge as a result of these spatial movements. The concept of centre-periphery used to be essential to distinguish differences, inequalities and asymmetries in social space, but contemporary urban and metropolitan sprawl defies previous centre-periphery correlations. Our goal is to discuss the changing notion of centralities within contemporary urbanisation. Hence following a theoretical approach on centralities, poles and positioning, the spatial context of the Belo Horizonte Metropolitan Region is explored as it is experiencing an increasing spatial dispersion of economic activities, population and political power against an historical backdrop of strong centre-periphery relationships. Finally as a closure after analysing the spatial outcome of the Belo Horizonte Metropolitan Region and its perspectives, some questions are enrolled to help to understand the challenges posed to metropolitan planning, in the context of economic articulation with the more general global process and socio- environmental and political requirements usually prevailing at the local/metropolitan leve
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