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Do We Dare Question Kindness? The Commodification of Becoming a Strong, Kind Female

100%
T. Ligocki D.
Media Literacy and Academic Research
|
2022
|
vol. 5
|
issue 1
6-27
EN
Neoliberalism and its focus on consumption, disposability, and individualism has managed to undercut ideals of female empowerment and kindness. This paper discusses the problematic approach to commercializing and incentivizing being kind and being strong, specifically as it relates to young girls and women. Through an analysis of clothing and commercials, this paper looks at the commodification of personality traits and empowerment. It is through these mechanisms that marketers commodify kindness -- it is palatable enough to sell, and just far enough away from the word feminism to not upset potential brand loyalists. By taking this soft approach, rather than working to bolster the identities of women and girls and to empower them, these companies in their commercial advertising and clothing options continue to center girls and women as consumers, while failing to challenge the dominant structures in place.
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Not Just for Laughs – Using Comics to Burst the Fake-News Bubble

75%
Steuter E.
Media Literacy and Academic Research
|
2023
|
vol. 6
|
issue 1
5-22
EN
This research study presents an analysis of a pedagogical strategy for teaching university students how to apply critical media literacy skills to develop their ability to detect fake news. The goal of the study was to explore the potential advantages of using comics as medium to engage students, clarify complex content, and accelerate cognition. The empirical part of the paper provides a comprehensive account of this pedagogical strategy, outlining the design and implementation of the workshop, incorporating insights from critical media literacy literature, current examples of fake news, and graphic narrative approaches. In particular, the project engaged the students through the presentation of information about fake news with comicstyle graphic narratives and assessed their learning through their interaction and completion of creative dialogue within these narratives. The students showed a high level of engagement and helped peers navigate examples of fake news. They also demonstrated insights into the structural and economic factors that encourage fake news, including within the commercial news media. This study brings new insights and information on several issues related to media literacy practice in the academic context and emphasizes the relationship between communication and pedagogical studies. Adding comics to the critical media literacy toolkit shows promise in expanding techniques in the battle against fake news.
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