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Glottodidactica
|
2012
|
vol. 39
|
issue 1
105-116
PL
The author tries to attract attention for the careers ant the education of that what we call applied Cultural Studies after the cultural turn in the Humanities. He refers to some empirical studies and tries to put it out how differs the several institutes especially in the German spoken academic world. After all the conclusion of the author could be that there is an big demand for specialists in the area of applied cultural studies. The formation or education has to refer widely to a conception or the terminus of every-day-culture, so that it could be a big help in economic, social and education professions.
EN
The paper analyzes the role of cultural changes taking place on the demand side of the economy in building its capacity to advance to higher stages of economic development. Assuming the “cultural turn” perspective, it is shown that not only can the advancement of enculturation precede the progress to Porter’s consecutive stages of eco¬nomic development but it can also mark a new path of such development.
PL
Tematem analizy jest wpływ zmian kulturowych zachodzących po popy¬towej stronie gospodarki na jej zdolność do przechodzenia do wyższych etapów rozwoju gospodarczego. Przyjmując perspektywę „zakrętu kulturowego”, autor pokazuje, że „ukulturowienie” gospodarek nie tylko może postępować szybciej niż przechodzenie do wyższych etapów rozwoju gospodarczego według modelu M. Portera, ale może także wyznaczać alternatywną wobec niego ścieżkę rozwoju.
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