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  1. 1 Pieniądze i Więź

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  1. 1 Makowski M.

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  1. 1 2007

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Gesture as a Non-verbal, Brand Placing Message

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Makowski M.
Pieniądze i Więź
|
2007
|
vol. 10
|
issue 2(35)
117-122
EN
The article stresses the importance of non-verbal communication, often reduced to the process of transmitting and receiving non-verbal messages. The author presents the meaning of gestures that are important way of non-verbal communication, conveying meaning through body movements. The abundance of gestures enables them to successfully promote brands and place them in clients' memory. The article presents the examples of gestures employed to create proper brand image in the minds of clients belonging to target groups.
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