Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 3

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  Health care services market
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Kształtowanie wizerunku placówki podstawowej opieki zdrowotnej w kontekście roli lekarza rodzinnego

100%
Holecki T., Skrzypek M., Szlapa M.
Studia Ekonomiczne
|
2013
|
vol. 157
149-156
EN
After the reform of health care system the patient was granted a right to choose where and by whom he wants to be treated, especially as far as a General Practitioner (GP) is concerned. All of the above mentioned factors caused that subjects providing medical services started using marketing tools in order to promote these institutions on the market and to create their positive image. Special concern was attached to the way patients were served, which directly influences satisfaction of the patients with the institution they are treated in. The purpose of this dissertation was to indicate the elements crucial for patients which influence which institution they choose, especially a behavior of a doctor of primary health care. The research took place in 2010 and it included a group of 140 patients in Silesia voivodeship. The stage concerned evaluation of the factors which influenced a decision to be treated by a particular General Practitioner (GP).
2
Publication available in full text mode
Content available

Istota innowacji w publicznych szpitalach

100%
Jończyk J.
Studia Ekonomiczne
|
2013
|
vol. 169
42-51
EN
In this publication the review of the literature points to the four main directions of research relating to innovation in their organizations. They are mainly of interest in the economic and technological aspect, treating hospitals as providers of information systems and comprehensive medical services. At the same time the importance of nontechnological innovation category was pointed out, such as organizational, social, management, and services and relational. It was emphasized that in today's world you cannot make the proper development of the health sector, one of the most modern in medical technology, but also should take into account other types of innovation. Such an approach seems to be best to continue the modernization of the current state of health care, improve the quality of life and increase the availability of new treatments to patients that respond to their needs.
3
Publication available in full text mode
Content available

Kształtowanie wizerunku podmiotu działalności leczniczej

80%
Ostrowska S.
Studia Ekonomiczne
|
2014
|
vol. 185
142-150
PL
Osiągnięcie przewagi konkurencyjnej związane z posiadaniem pozytywnego wizerunku jest możliwe do uzyskania poprzez: wzmacnianie go, jeżeli jego potencjał był dotąd niewykorzystany, lub budowanie od początku wizerunku, jeżeli poprzedni nie przyniósł zamierzonych efektów. Wizerunek stanowi z jednej strony swoisty niematerialny zasób organizacji, a z drugiej strony przysparza nowego kapitału. Celem niniejszej publikacji jest syntetyczna prezentacja zagadnień dotyczących komunikowania się z otoczeniem w kontekście skutecznego budowania relacji oraz pozytywnego wizerunku podmiotu działalności leczniczej.
EN
The public relations strategy should make the element of the long-term strategy of the institution's development. By design it serves for establishing and for holding correct relationships of the given individualwith surroundings (the patients). Appropriate preventing contigencies are also not without meaning in the health care. Precise determination of purposes, results and the correct assortment of PR tools serve for creating the craved image. Long-term purposes should be possible to modify with respect to changes which occur in surroundings of the individual. The systematic completion of planned action is possible when appropriate financial resources will be secured for its realization in budget of the institution (unit).The purpose of this article is a synthetic presentation of the issues relating to communication with the environment in the context of effective relationship building and positive image of the company medical activity
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.