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1

The Unethical (Subliminal) Advertising

100%

Nierenberg B.

Polish Political Science Yearbook

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2009

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vol. 38

41-46

EN

The unethical advertising does not necessarily have to be forbidden. Sometimes a thing arousing common objection is not prohibited. The thing forbidden may only be something synonymously codified. The unethical advertisement which affects ones subconsciousness, constitutes an interesting instance. It was and has been of interest not only of scientists but also various impostors. Zigmund Freud was the one who proved that subconsciousness plays an enormous role in human’s life and may govern one’s acting without the consciousness taking part. There is nothing more tempting for advertising specialists, then and as a result, majority of countries forbids this kind of activity. In Poland as well, in “The Law Concerning Combating the Unfair Competition” (1993), such practices were prohibited. In the art. 3, law 1 it is said that by the unfair competition we understand acting against the law or against good custom if it establishes a threat or violates other contractor’s or client’s business. In the art. 16, law 1, point 4, one may read that such a deed in the advertising domain stands for the utterance, which by encouraging to purchase or to make use of particular service makes an impression of a neutral information. In particular, we mean here the so-called hidden advertisement or cryptoadvertisement. For many years the Polish legislator had not perceived it as necessary to refer to the subconscious or unethical (subliminal) advertisement.

2

The Role of the Internet in Contemporary Democracies

80%

Musiał–Karg M.

Polish Political Science Yearbook

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2009

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vol. 38

157-167

EN

Recent worldwide convergence of telecommunication and information technologies and dynamic development of mass media lead to noticeable changes in functioning of contemporary countries and societies. Currently, modern information and telecommunication technologies (ICT) begin to play greater role and filter down to almost every field of contemporary human life becoming a very popular subject of researches. Information revolution, that is a rapid technological development, within the scope of computers, communication processes and so" ware (involving substantial decrease in the costs of processing and sharing information), is the driving force behind globalisation. As a result, many social spheres of men remain greatly influenced by modern technologies. Easy access to information (being a consequence of development of the Internet, television and mobile communications) affects millions of people in the world, and also changes rules of social life in a broader perspective. Increasingly greater social impact of telecommunication and information technologies and growing political importance of the Internet (as a form of ICT) seem to be vital arguments that substantiate the usefulness of this study. The aim was to answer question about influence of the Internet on political life, and thus its application into contemporary democracies. Answers to the above questions should be backed up with data concerning the usage of ICT (mostly the Internet) in various political processes. The further analysis include three phenomena: informing, communicating and voting.

3

Necromarketing in the media and marketing communications

70%

Wojciechowski Ł., Babjaková V.

Social Communication. Online Journal

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2015

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issue 2(12)

15-29

EN

Death is an inseparable part of life. This paradoxical statement expresses the inevitability that each individual will encounter death. The demise of human existence is often stereotyped in media, and used in a variety of commercial purposes as away of drawing attention. When death and tragedy are used in marketing communication, it is called necromarketing. There are two approaches to the tool of necromarketing: explicit and implicit. Explicit necromarketing displays catastrophes, misfortunes and deaths in their direct form, while implicit necromarketing indirectly presents of the death.

4

Východisko viery vo verejnom diskurze

61%

Rončáková T.

Studia theologica

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2018

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vol. 4

113-139

EN

Religious arguments are often used in public debates affecting morality. The author asks, if this starting point of faith is inevitable, and what effective communication forms of this kind should be like. The research questions she discusses, within the case study of the Slovak referendum about family, sparked a heated public debate. Working on her former analysis of topics and arguments in media discourse, she creates in-depth interviews with prominent journalists. She has identified two key argumentative foundations – the problem of naturalness and the rejection of manipulation – functioning as bases for absolutely different convictions. Their vector depends on personal religious faith, thus on accepting God´s authority. Believers find the abandonment of God´s plan extremely dangerous and non-believers do not sense any plan by God ergo any lapse from it, ergo any danger. The author demonstrates that it is impossible to skip the religious starting point in such situations. The way out of the seeming irreconcilability between faith and non-faith based convictions is in distinguishing the communication recipient: “hard” form for politically active opponents – and “soft” forms for more politically passive fellow citizens – are effective. To discover the appropriate soft communicative means (thus the means of new evangelization) seems to be the key challenge for current religious communicators.

5

Broken images. "Auschwitz", nostalgia and modernity. The reception of the Holocaust in popular culture

41%

Kaźmierczak M.

Images. The International Journal of European Film, Performing Arts and Audiovisual Communication

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2011

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vol. 8

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issue 15-16

101-120

EN

Broken images. "Auschwitz", nostalgia and modernity. The reception of the Holocaust in popular culture The reception of the Holocaust in popular culture is like a set of the broken images of the past. There are fluent differences between fiction and reality, beetween texts and facts, between knowledge and ignorance. This article concerns the forms of the influence of poplar culture on the representations of the Holocaust. Broken image can reveal a part of same event, the same fact. There are intellectual and axiological challenges between revealing and abusing the “Auschwitz” in the contemporary texts of culture. There are three main parts of the article: The contexts of the terms, Opened arguments and How instrumentally where are described the mechanisms of reduction, instrumentalization and mediatization of the reception of the Holocaust.

6

Physical Activity, Disability and Health in Advertising Campaigns Associated with Major Sporting Events in the World

36%

Sahaj T.

Przegląd Socjologii Jakościowej

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2018

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vol. 14

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issue 3

72-91

PL

Celem artykułu jest prezentacja internetowych i telewizyjnych kampanii reklamowych oraz spotów społecznych emitowanych podczas globalnych imprez sportowych, takich jak: Super Bowl w USA, igrzyska olimpijskie i igrzyska paraolimpijskie oraz mistrzostwa świata i mistrzostwa Europy rozgrywane w piłce nożnej. W badaniu fenomenu reklam zastosowano metodę jakościową w postaci analizy zawartości/treści filmów, traktowanych jako specyficzne teksty kultury współczesnej będące elementem szerszego dyskursu związanego ze sportem – ważnym składnikiem ponowoczesnej rzeczywistości społecznej. Masowe media są dziś uniwersalnym językiem komunikacji globalnego świata. Ciążą na nich również, przynajmniej na części z nich, pewne obowiązki społeczne, czego przejawem jest emisja reklam dotyczących niepełnosprawności, mobilizujących do aktywnego, zdrowego stylu życia i ucieczki przed chorobami cywilizacyjnymi.

EN

The purpose of the article is to present commercials broadcasted during global sporting events such as the US Super Bowl, the Olympic Games and Paralympics, the world championships, as well as the European Football Championships. While examining the phenomenon of commercials, a quality method was applied, in the form of film content/plot analysis. The commercials were treated as peculiar texts of contemporary culture, an element of wider discourse associated with sport-an important component of postmodern social reality. Nowadays mass media are a universal language of communication of the global world. Public duties also rest with them, the sign of which are advertisements concerning disability, encouraging an active, healthy lifestyle and an escape from diseases associated with the progress of civilization.

Refine search results

2 Polish Political Science Yearbook

1 Images. The International Journal of European Film, Performing Arts and Audiovisual Communication

1 Przegląd Socjologii Jakościowej

1 Social Communication. Online Journal

1 Studia theologica

1 Babjaková V.

1 Kaźmierczak M.

1 Musiał–Karg M.

1 Nierenberg B.

1 Rončáková T.

1 Sahaj T.

1 Wojciechowski Ł.

2 2018

1 2015